Oatly is bringing its biggest sampling tour ever to Leeds, handing out 20,000 free coffees to passers-by across the UK  
 

Oatly, the world’s original and largest oat drink company, is bringing its national sampling tour to Leeds next week, handing out thousands of free flat whites to celebrate the great taste of Oatly Barista Edition. The Oatly sampling van is popping up in Leeds Dortmund Square today,  3^rd April.  

Passers-by can come down to enjoy the great taste of Oatly, picking up a free oat flat white at either venue, one of over 20,000 being handed out nationwide.  

It comes as a recent blind taste test*, where participants were asked to try an oat drink coffee and a cow’s milk coffee, suggests that potentially up to four times as many consumers prefer the taste of coffee with oat drink than currently purchase it. This indicates that tens of millions of people could be missing out on a tastier coffee experience every day.   

In response, Oatly is touring the length of the country in March and April, and parking up in key cities (from Bristol, Birmingham, Edinburgh, Leeds to Glasgow) to hand out free Oatly flat whites to those who may never have had the opportunity to try it before.  

Filip Nilsson, Executive Creative Director at Oatly explains, “People love Oatly in their coffee, they just don’t know it yet! Our blind taste tests showed there are potentially millions of people missing out on a first-class taste experience, so we’re going on a journey to sample delicious Oatly coffees to people across the UK who may never have had the chance to try it before – proving what we know to be true. Our oat drinks taste delicious!  

As well as being dairy and soy free, Oatly’s core range benefit from the inherent goodness of fibrous oats and contain vitamins and minerals including calcium, riboflavin, vitamins B12 and D. They are low in salt and saturated fats and do not contain added sugar, sweeteners, emulsifiers, stabilisers, colours, or flavours. Best of all, they have a consistently lower climate impact than comparable cow’s milk¹. 

To find out how to conduct your own blind taste test, just visit http://dotheblindtastetest.com.